CHALLENGE

Verizon has been doing promotional mailings to its B2B clients but was having difficulty putting them together in a timely manner. Having to rely on several vendors, one each to supply the print, promotional piece, packaging and the fulfillment and mailing.  Four vendors that they had to keep in constant communication and orchestrate each time they needed to do a mailing. The time drain got to the point of frustration that the frequency of the mailings was reduced, almost to the point of stopping.

SOLUTION

Enter Proforma. As a complete solutions provider we are able to handle every aspect of the mailings. The printing, the promotional item, packaging and even the fulfillment and mailing. One vendor doing the complete work of what previously took four vendors to accomplish, no more back and forth with multiple vendors.  Verizon has even granted access to their Brand Central site, having gained the confidence and appreciation with Proforma’s ability to turn project easier and much faster than before.  Proforma also was able to switch Verizon from using a clear plastic tube for mailings to custom boxes, for a lower cost.

RESULTS

The time it takes to put a complete mailing has been cut in half and the expense dropped by over 34% at the same time. The mailings are more personal now and have an improved and more impressive look at the same time. Verizon has begun a more regular use of the B2B mailings and is seeing a higher return on their investment. The quality of the products used as gifts has been able to rise with the savings in the combination of services.